Geographical proximity and a reliable partner are key for Eton

Client: Eton 

One of the world’s leading shirt brands was founded over 90 years ago in the village of Gånghester, outside Borås. And to this day, Eton’s global headquarters are located in the old factory building, dating back to the 1950s. Its luxury, premium quality shirts and accessories reach customers in over 50 countries via the firm’s own official e-store,, its own-brand stores in New York, London, Stockholm, Malmö, Copenhagen and Frankfurt, and via their retailers.

Eton’s focus, during its IT operating services procurement process, was on identifying a provider who could combine a turnkey IT operating services undertaking with geographical proximity, and who could take on the role of a strategic advisory partner in order to ensure that future initiatives and investments were the right ones for the company. The IT operating services provider that Eton chose was Iver. 

The challenge

Eton had built up a complex infrastructure with numerous integrations over many years, and their operations had outgrown their ERP system. They not only needed to reach a new level of stable IT operations: the entire organisation also needed a better big picture insight into IT and to take their IT environment to the next level.

Service package

Iver is now Eton’s turnkey IT operating services provider and their employees are on site at Eton several days a week.

Their physical presence is a very positive element of Iver’s support for us and the unmatched familiarity with our operations it gives them has also resulted in the development of our service package from Iver, says Jens Ljungcrantz, IT Operations Manager at Eton.

Iver is a stable and reliable operating partner and has also given us a high-quality customer portal for administering large parts of the IT environment and ensures the transparency we want to see in a provider, continues Jens.


Client proximity, both geographically and in terms of the closeness of the relationship with the client, is Iver’s most important client promise, and something that has developed into a strong cornerstone of Iver’s IT operating services for Eton. It is the client-proximate relationship which, over and above the reliable provision of IT operations with a comprehensive portfolio of services, lies at the heart of Eton’s partnership with Iver.  

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